#EmpowerWomenVets Campaign

In March 2022 my team developed and executed an omni-channel campaign to highlight the unique struggles of women warriors. It coincided with Women's History Month and was designed to educate, inspire & drive awareness. 

Campaign Drove Awareness in Key Demo
 7% INCREASE of total brand awareness amongst military households

with women ages 20-50 
 

TV SPOTS

 

BILLBOARDS

 

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Drew Barrymore Show

 

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Campaign Drove Social Video Growth

In March 2022 we saw an: 
88% increase in video views & 87% increase in watch time   

 

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Campaign Landing Page

 

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Visit the Women Warrior page on the WWP newsroom: https://woundedwarriorproject.org/EmpowerWomenVets