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#EmpowerWomenVets Campaign
In March 2022 my team developed and executed an omni-channel campaign to highlight the unique struggles of women warriors. It coincided with Women's History Month and was designed to educate, inspire & drive awareness.
Campaign Drove Awareness in Key Demo
7% INCREASE of total brand awareness amongst military households
with women ages 20-50
TV SPOTS
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BILLBOARDS
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Drew Barrymore Show
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Campaign Drove Social Video Growth
In March 2022 we saw an:
88% increase in video views & 87% increase in watch time



Campaign Landing Page
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Visit the Women Warrior page on the WWP newsroom: https://woundedwarriorproject.org/EmpowerWomenVets
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