COVID-19 took away Veterans Day parades in 2020. We responded by producing Honoring Our Warriors — a full-scale virtual celebration broadcast live on YouTube and Facebook, hosted by Jesse Palmer with warrior stories, live music, and military branch tributes. A strategic satellite media tour amplified our reach to 125.6 million impressions across 59 media hits. The audience response said it all — from a donor who made a $500 contribution simply because the show was inspiring, to Salesforce and Johnson & Johnson reaching out with unsolicited praise.