Content that Kept People Coming Back

A great newsroom isn't just about publishing content — it's about publishing content people actually want to read. At Wounded Warrior Project, my team built and operated a content engine rooted in authentic warrior storytelling, SEO-informed editorial planning, and a relentless focus on audience engagement.

The results were measurable: between FY19 and FY22, time spent on page grew 155% — from an average of 29 seconds to 1 minute and 14 seconds. Readers weren't just arriving; they were staying, reading, and connecting with the stories we told. That kind of engagement doesn't happen by accident — it's the result of finding the right stories, telling them well, and putting them in front of the right audiences at the right time.