When COVID-19 limited traditional earned media opportunities, we didn't wait for the phone to ring — we built our own platform. Partnering with Yahoo News, my team developed, "Invisible Wounds of War", a multi-format branded content initiative designed to bring national attention to the mental health struggles facing wounded warriors.

Through a live town hall, three branded videos, dedicated Veterans content placement, and Yahoo social activation, we reached audiences at massive scale — 4.6 million video views, 38,000 page views, and 4.8 million social impressions. The partnership performed well above Yahoo's own benchmarks, validating both the content strategy and the power of the warrior story.