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I implemented St. Vincent's first CRM — Tea Leaves, a healthcare-specific platform — giving marketing the ability to segment audiences and execute targeted direct marketing.

 

Individual physician campaigns generated ROI as high as $229 to 1, and a single Mandarin Health Center mailer helped acquire 3,448 new patients generating more than $10 million in patient payments.

 

The results were so strong that Ascension Health adopted the platform system-wide across its national network.