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Earned Media That Moved the Needle

Great public relations isn't about blasting press releases — it's about finding the stories that journalists and producers can't resist, and connecting them to the audiences that need to hear them. 

As National Director of PR at Wounded Warrior Project, I led a proactive earned media strategy that drove 72% growth in media reach in 2020 and an additional 25% growth in 2021 — placing WWP's mission and warrior stories in front of millions of Americans across national broadcast, digital, and print platforms.

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Dr. Phil Segment

To mark World Gratitude Day we highlighted the incredible commitment of veteran caregivers. 

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Stormtrooper raises funds for WWP

A dedicated Navy Corpsman takes WWPs Carry Forward 5k to the next level in San Diego. 

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WWP Donates $10M to Veterans

To aid veterans during the pandemic, WWP announced $10M in grants to provide financial relief to those struggling.  

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WWP reveals annual survey results

The Chicago Tribune was one of many news outlets to feature the troubling results of WWPs Annual Warrior Survey. 

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