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Earned Media That Moved the Needle
Great public relations isn't about blasting press releases — it's about finding the stories that journalists and producers can't resist, and connecting them to the audiences that need to hear them.
As National Director of PR at Wounded Warrior Project, I led a proactive earned media strategy that drove 72% growth in media reach in 2020 and an additional 25% growth in 2021 — placing WWP's mission and warrior stories in front of millions of Americans across national broadcast, digital, and print platforms.
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