During my nearly ten-year tenure at St. Vincent's HealthCare, my team overhauled the website multiple times — growing from 1.2 million page views in 2009 to a peak of 3.5 million in 2011.

Our 2015 redesign took a deliberately different approach: we eliminated countless pages to simplify navigation, reduce clicks, and make it easier for patients to find care quickly. Fewer page views ultimately meant a better experience for our patients.