The marketing department planned and hosted a heart disease event aimed at educating women about the disease. Hundreds of people took advantage of free blood pressure, glucose and cholesterol screenings as well as free echocardiograms. The event was conveniently located at our outdoor mall.
LADIES NIGHT OUT
Marketing developed and executed a series of "Ladies Night Out" events at our outdoor mall. The idea was to promote various hospital services in a friendly and fun environment. At this weight loss event, bariatric patients became the stars. The evening included weight loss fashion shows, exercise demos from the YMCA and live healthy cooking demos from local chefs including one that appeared on Top Chef.
The marketing department was asked to bring more awareness to our southside hospital. In addition to traditional marketing, we recommended hosting a family friendly event to attract people to our campus. We hosted a beautiful Easter celebration that included free health screenings.